Winning visual identity concept for the 2018 Christmas Market at HDK. (Collaboration with Linn Wergelius and Sara Nygård.)

A visual identity inspired by gift wrapping, the aesthetic of supermarket flyers and sale, in juxtaposition to luxury, sparkle and a ”treat yo self” attitude. Like the christmas market, it is consumerism with a bit of heart.

Parts included:

Custom typeface (Hokus Glitz), advertisements for print and screen, digital media – static and animated, signage, posters.