Graphic identity for the copywriter Elin Wikberg with aim to showcase her professionally and personally. The inspiration comes from Iittala’s iconic Alvar Aalto Collection, the lived-in colorway and branding of Patagonia and the grainy texture of 70’s album covers and cartoons.

The logo was animated in a forward-moving motion as a metaphor of Elin’s playfulness and go-ahead attitude.

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